Bioinformatics for non-model species often requires de-novo sequencing, either from genomic DNA or transcriptomic cDNA. We provide services and one-on-one guidance to help the community navigate this incredibly broad space, with introductions to genome assemblers like Velvet, SOAPDenovo, CLC-Bio, and others as they are developed. Similarly, we have experience with DeNovo transcriptome assemblers such as Trinity, Oases, SOAPdenovo-trans, and Newbler (for 454 and similar data).